Planning estimate only: This calculator is not a guarantee of lead quality, enrollments, revenue, profit, or ROI. Actual results depend on your market, program fit, pricing, admissions process, follow-up speed, financial-aid options, and student eligibility.
Your School’s Numbers
Use your real figures or start with the defaults to see how the math works.
Average Tuition Per Student
$5,500
$2,000$12,000
Class A programs typically range $4,000–$8,500 in Texas.
Lead-to-Enrollment Rate
15%
5%50%
Use your own historical close rate if you know it. If not, test conservative, moderate, and optimistic scenarios.
Monthly Leads Purchased
20 leads
5100
Many schools may prefer to start with a small pilot before scaling lead volume.
Cost Per Lead
$50 ● Standard rate
$50 standard — volume pricing available at 20+ leads/month
Net Margin Per Enrollment
40%
10%70%
Use your school's actual net margin after instructor, equipment, facility, admin, financing, and admissions costs.
How this calculator works: We multiply your enrollment rate by monthly leads to get estimated enrollments. Revenue is enrollments × tuition. Profit is revenue × your margin. Lead cost is deducted from profit to show net return. These are projections — actual results depend on your follow-up speed, program fit, and local market demand.
Monthly Projection
Leads purchased
20
Estimated enrollments
3
Gross revenue
$16,500
Lead spend
−$1,000
Net profit (after lead cost + margin)
$5,600
Unit Economics
Cost per enrollment
$333
Revenue per lead
$825
Profit per enrollment
$1,867
Approx. leads to cover lead cost
3
ROI on lead spend
560%
ROI is based on net margin after operating costs (instructors, equipment, facilities) — not gross tuition.
Promising Scenario
At these inputs, the model shows potential profit after lead cost. Actual results depend on follow-up, admissions fit, student eligibility, and local market conditions.
Context
How Lead Cost Compares to Other Channels
Most CDL schools pay for students through a combination of referrals, paid search, and walk-ins. Here is how a $50 qualified lead stacks up against typical alternatives.
| Channel | Typical Cost | Lead Quality | You Pay For |
|---|---|---|---|
| Get CDL Texas | $50 / qualified lead | Texas-focused inquiry with ZIP and intent fields | Qualified leads only — filtered submissions not charged |
| Google Ads (search) | $15–$60 / click | High intent, but you pay per click and many clicks may not convert | Every click, whether or not they fill out a form |
| Facebook / Meta Ads | $20–$80 / lead form | Quality can vary; some leads may be outside your market | Every submission, which may include duplicates |
| National lead marketplaces | $30–$100 / lead | Leads are often shared with multiple schools | All leads, including any also shared with other schools |
| Radio / Billboard | $2,000–$8,000 / month | Brand awareness; enrollments can be hard to attribute | Monthly flat fee regardless of results |
Ready to See Your Real Numbers?
These are projections. The only way to know how Get CDL Texas performs for your school is to try it. Ask about early-partner pilot pricing when you apply.
Many schools prefer to start with a small pilot (10–20 leads/month) before scaling.