Your School’s Numbers
Use your real figures or start with the defaults to see how the math works.
Average Tuition Per Student
$5,500
$2,000$12,000
Class A programs typically range $4,000–$8,500 in Texas.
Lead-to-Enrollment Rate
15%
5%50%
Industry typical: 10–20%. Strong follow-up teams reach 25–35%.
Monthly Leads Purchased
20 leads
5100
Start conservative. Most early partners begin with 10–20 per month.
Cost Per Lead
$50 ● Standard rate
$50 standard — volume pricing available at 20+ leads/month
Net Margin Per Enrollment
40%
10%70%
After instructor, equipment, facility, and admin costs. 35–50% is typical for established programs.
How this calculator works: We multiply your enrollment rate by monthly leads to get estimated enrollments. Revenue is enrollments × tuition. Profit is revenue × your margin. Lead cost is deducted from profit to show net return. These are projections — actual results depend on your follow-up speed, program fit, and local market demand.
Monthly Projection
Leads purchased
20
Estimated enrollments
3
Gross revenue
$16,500
Lead spend
−$1,000
Net profit (after lead cost + margin)
$5,600
Unit Economics
Cost per enrollment
$333
Revenue per lead
$825
Profit per enrollment
$1,867
Approx. leads to cover lead cost
3
ROI on lead spend
560%
ROI is based on net margin after operating costs (instructors, equipment, facilities) — not gross tuition.
Strong ROI
At these numbers, every dollar spent on leads returns multiple dollars in profit. Lead acquisition is a low-cost channel relative to your revenue per enrollment.
Context
How Lead Cost Compares to Other Channels
Most CDL schools pay for students through a combination of referrals, paid search, and walk-ins. Here is how a $50 qualified lead stacks up against typical alternatives.
| Channel | Typical Cost | Lead Quality | You Pay For |
|---|---|---|---|
| Get CDL Texas | $50 / qualified lead | Organic search intent, Texas-verified ZIP | Qualified leads only — filtered submissions not charged |
| Google Ads (search) | $15–$60 / click | High intent but raw — many clicks never convert | Every click, whether they fill out a form or not |
| Facebook / Meta Ads | $20–$80 / lead form | Mixed quality — many unqualified or outside market | Every submission, including duplicates and junk |
| National lead marketplaces | $30–$100 / lead | Shared with 3–5 schools simultaneously | All leads including shared and recycled contacts |
| Radio / Billboard | $2,000–$8,000 / month | Brand awareness only — hard to attribute enrollments | Monthly flat fee regardless of results |
Ready to See Your Real Numbers?
These are projections. The only way to know how Get CDL Texas performs for your school is to try it. Ask about early-partner pilot pricing when you apply.
Most schools start with a small pilot (10–20 leads/month) before scaling.